Building businesses.
Connecting people.
Creating possibility.

Where my entrepreneurial
journey began.

After graduating as a software engineer, while classmates were heading towards companies like Microsoft, I chose to co-found a small restaurant: Funky’s, in Chía, Colombia. It was an early lesson in how hard building a business can be, and how much it changes you.

I worked on the brand, business plan and sales strategies, alongside community management, website development and day-to-day operations.

My first digital venture.

Conectando Mentes began as a proposal for a social network for entrepreneurs. I developed the brand, worked on sales and built the technical MVP of contactU, an application designed to make networking spaces more useful.

We created Mindup and Visionario workshops, taking the idea into an in-person format to validate it and learn from early adopters.

Technical foundations.

Across early roles in iOS and Ruby on Rails development, I strengthened the hands-on skills to turn ideas into working products, a foundation for the ventures that followed.

My first look inside
the startup world.

Tappsi was my first experience of startup life from the inside. While developing features for its internal platforms, I saw first-hand what raising investment felt like and how the business moved from a free app to a service taxi drivers paid to use.

It gave me an early view of how product, funding and a business model come together. Tappsi would later become a Colombian startup success story, joining Easy Taxi in 2015 and eventually becoming part of Cabify.

My school of
entrepreneurship.

At FLUVIP, I experienced what it takes to grow from a team of four into a multinational with a presence across Latin America and the United States. Working alongside the founders, I saw fundraising, acceleration through Wayra and international expansion from the inside.

I grew with the business: starting as a developer, learning to lead others and taking on responsibilities as a product owner, project manager and CTO. It was where I learned to connect technology decisions with the realities of building a company.

The creator economy showed me how something once seen as a hobby could become a livelihood. Learning a new skill at the right moment could open opportunities far beyond someone’s background.

A venture beyond software.

A craft beer subscription club grew to 100 subscribers and won Colombia’s eCommerce Startup Competition in 2017. We later pivoted to a low-cost bar concept.

Technology that opens doors.

I built HoyTrabajas’ platform from inception, with a mission to transform lives through employment opportunities for people in operational roles. My CTO role began in January 2019.

I led the technical team, coordinated development across the business, managed technology risks and explored opportunities for growth and monetisation. The mission also sharpened my belief that learning begins with awareness: people need to see how a new skill could change their lives.

Product & engineering.

Across product ownership and software development roles, I strengthened my ability to connect business needs with technical delivery: leading teams, coordinating product development and building features in Ruby on Rails and GraphQL.

From an idea to a
global founder community.

HoyTrabajas joined Y Combinator’s Winter 2022 batch. The company raised US$5.5m in total, opening new possibilities for growth.

Backing other builders.

I invested in Macondo. Following its acquisition by Bricksave in October 2023, my holding converted into Bricksave shares. I have no operational role.

Exploring a new market.

I researched the UK market, explored and tested opportunities, and developed partnerships for HoyTrabajas.

Today, I remain a minority shareholder and am no longer operationally involved.

Helping others
build their own path.

I supported entrepreneurs through incubation and business growth programmes, community building, mentor coordination and practical education in entrepreneurship and the digital economy.

Working with migrant entrepreneurs deepened my commitment to combining technology, education and practical support. Talent is often already there; what people need is a chance to recognise it, develop it and put it to work.